There is something about sporting success that makes a certain type of woman go crazy - smiling, flirting and sometimes even grabbing at the chaps who have done the business in the pool or on the track. An Olympic gold medal is not merely a route to fame and fortune; it is also a surefire ticket to writhe.
But - and this is the thing - success does not work both ways. Gold-medal winning female athletes are not looked upon by male athletes with any more desire than those who flunked out in the first round. It is sometimes even considered a defect, as if there is something downright unfeminine about all that striving, fist pumping and incontinent sweating. Sport, in this respect, is a reflection of wider society, where male success is a universal desirable whereas female success is sexually ambiguous